Appliance repair SEO: search clicks up 80% after a rebuild

An appliance and boiler repair service in Ankara is run by a technician whose YouTube channel, with more than 880,000 subscribers, explains appliance fault codes and how to fix them. Its website held thousands of answers to those faults, but search engines could barely read them. We rebuilt the site in Turkish around fast error-code search, kept every existing address and tied the pages to the Ankara service. Search clicks rose 80% in the latest 28 days, the mobile speed score went from 44 to 95+, and the booking dashboard logged 27 service enquiries in its first two months.

At a glance.

The problem: thousands of answers, no way to find them.

People search for the same faults the videos explain, by brand and code. The website had over 3,000 question pages and around 50 brand error-code guides to meet them. The template let it down. Each question page used its raw web address as its title and main heading, 72% of titles were duplicates, there were no meta descriptions and no structured data, and the whole Turkish site told browsers it was in US English. It ran on PHP 7.4, unsupported since 2022, and scored 44 for speed on mobile.

Search visibility had already fallen. Semrush recorded 9,984 ranking keywords in December 2025 and 2,415 in July 2026.

What changed.

• Every address kept. All 3,285 fault pages stayed on their original addresses, so nothing Google had indexed was lost. New pages follow one pattern: brand, appliance, code.
• Pages sorted by what they answer. 1,614 symptom pages, 1,313 questions and 345 error-code pages, with 13 junk pages kept out of the index. No two pages share a title any more.
• Error-code search that works the way people type. It ignores Turkish accents, recognises codes typed with a space such as “E 03”, and shows each brand and code once. An on-page assistant answers fault questions in Turkish from the site’s own pages, sends gas faults to a licensed service and points Ankara visitors to the phone line.
• Local pages for the service area. 134 pages for the brands and west Ankara districts the service covers, from Sincan and Eryaman to Çayyolu.
• Enquiries that reach a dashboard. The contact form asks for name, phone, district, address and the fault, and sends each request to a booking dashboard with alerts in Turkish.
• A homepage built on the channel. The technician’s own videos and photographs, with the trade claims editable in WordPress so they update everywhere at once.

Results.

• Search clicks up 80%. Site Kit, last 28 days against the previous 28, read 21 October 2026: 1.6K search clicks, up 81.5%, from 101K impressions, up 79.9%.
• Keywords up 40%. Semrush, Turkey organic keywords: 2,415 in July 2026, the month before launch, to 3,407 on 20 October 2026.
• 27 service enquiries in the booking dashboard in the first two months: 20 in August and 7 in September 2026, counted on 21 September 2026.
• Mobile speed from 44 to 95+. Lighthouse: 44 on mobile before; 95+ on mobile and desktop after, measured 21 October 2026.
• 10 articles published on the blog since 1 August 2026, counted on 21 October 2026.

Who this is for.

Local trades and services whose customers already search for the answers they give. The same approach applies if:

• you have a large library of content that ranks far below what it should
• your rankings have fallen and a redesign risks losing the addresses that still work
• you serve a local area but your content draws visitors from everywhere

The search work is our SEO in Turkey programme, and the move follows our SEO migration method. The booking dashboard and assistant are the kind of custom software we build around a client’s site.

Next step.

Book a call and send us your website address. We will tell you how much of your content search engines can actually read.