SEO audit services, written up as a plan you can act on.
We crawl your site, read your Search Console data and check the pages that earn your clicks. You get a written report with every finding, its evidence, its impact, the fix and a priority. Kilij Digital is a web design, SEO and software agency in Colchester, Essex.
What an SEO audit from Kilij is.
An SEO audit shows why a site is or is not getting found, and what to fix first. Ours starts from your traffic. We work out which pages earn the clicks and examine those in depth, so the priority on each finding reflects what it is costing you.
If the site has changed platform, theme or host in the last six months, we check the move before anything else. Redirect faults from a move need checks of their own, because a page-by-page review cannot see them.
Every finding is something we observed on your live site on a stated date. Where we lack access or data, the report says so in a section of its own.
What the audit covers.
- Baseline from outside
- Field speed data, a crawl of every reachable URL, your sitemap against what the crawl finds, access checks for Googlebot and the AI crawlers, and an inventory of the tracking tags in your pages.
- Earnings map
- Clicks by page and by query type over three months of Search Console data, so the deepest checks go to the pages that bring in work.
- Migration and link checks
- Every URL Google holds, resolved on the live site. We look for redirects that land on a 404, archives nothing links to any more, and internal links lost in a rebuild.
- Technical and on-page
- Titles, meta descriptions, headings, canonicals, structured data and Core Web Vitals on the pages that matter, quoted as they appear.
- Entity and AI citation readiness
- Organization schema with sameAs, logo and legal name, answer-first passages, and FAQ markup where the questions are genuine.
- Compliance and enquiries
- Tags that fire before consent, UK GDPR and PECR basics, claims on the page that cannot be backed up, and how quickly an enquiry gets a reply today.
Recent audits.
Our June 2026 audit of europemakine.com, a maker of car, truck and rail wash systems, found a homepage titled "Home - EUROPE MAKİNE", no structured data and a single thin products page. After the rebuild every page had its own title and meta description, the system pages carried Product and BreadcrumbList schema, and all five crawlers we tested, GPTBot and ClaudeBot among them, received a 200. For Çınar Hukuk Bürosu, an Istanbul family law practice, the audit found placeholder images across the site, a broken about page and no schema, and flagged a Turkish Bar Association advertising rule that changed the ranking goal.
Questions, answered.
What is an SEO audit? +
An SEO audit is a structured check of how search engines crawl, index and rank a website, ending in a prioritised list of fixes. A Kilij audit covers technical SEO, on-page content, migrations and redirects, structured data, AI citation readiness and compliance, and ranks each finding by the clicks at risk.
What do you need from us for an SEO audit? +
We need read access to Google Search Console, ideally with 16 months of data, plus Google Analytics, your Google Business Profile and any ad accounts you run. The crawl, speed and crawler checks need no access, so that part starts straight away.
What do I get at the end of an SEO audit? +
You get a written report as a PDF. Each finding states the issue, its impact, the evidence with the date we saw it, the fix and a priority, and the report closes with a recommended goal and a 90-day plan.
Why did my traffic drop after a website redesign? +
A common cause is a migration without a complete redirect map, so the URLs Google holds return 404s and take their rankings and links with them. Our audit resolves every URL Google holds on the live site, including redirects that land on a 404, which WordPress can produce when it strips index.php from old addresses.
Does an SEO audit change anything on my site? +
The audit reads your site and your data, and produces findings and prepared fixes. Changes to the live site come afterwards, with your sign-off, and each one has a backup and a rollback in place before it ships.
Does the audit cover AI search? +
Yes. The audit checks that AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can reach your pages, and that your Organization schema identifies your business clearly.
Related services.
Book an SEO audit.
Tell us the site and what you want it to bring in. We start with the checks that need no access.