Field notes.
Practical writing on building software, websites and getting found, for growing businesses that want every enquiry answered and every job booked.
8 Nov 2026
Human in the Loop Automation: What Needs Approval
Human in the loop automation means a person approves key steps. See which UK business automations still need sign-off, and why the law matters.
Read →21 Oct 2026
Law firm website migration: 219 URLs redirected, traffic up 15%
Law firm website migration case study: an Istanbul firm's 114 articles carried across word for word, 219 old URLs redirected, estimated search traffic up…
Read →21 Oct 2026
Appliance repair SEO: search clicks up 80% after a rebuild
Appliance repair SEO case study: an Ankara repair service's 3,285-page fault-code library rebuilt around error-code search. Search clicks up 80%, mobile speed 44 to…
Read →21 Oct 2026
Manufacturing website design for US buyers: 8.6% search CTR
Manufacturing website design case study: a Turkish wash-system maker's site rebuilt for US operators with a spec page per machine. 8.6% search click-through, keywords…
Read →21 Oct 2026
Law firm website design: 160% more visitors in 28 days
Law firm website design case study: an Istanbul family law firm's rebuilt site drew 160% more visitors in 28 days and 42% more search…
Read →21 Oct 2026
Catering website design and CRM: search traffic up 124%
Catering website design case study: a San Jose event caterer rebuilt its site and runs enquiries through Pala. Search traffic up 124%, 97% of…
Read →21 Oct 2026
Bilingual website and brand for a new Turkish exporter
Bilingual website case study: a new minerals trader in Ankara got a logo, business cards and a Turkish and English site in one job.…
Read →21 Oct 2026
Construction website design in two languages: 6.3s to 2.7s
Construction website design case study: an Ankara epoxy and terrazzo flooring contractor's site rebuilt in Turkish and English. Mobile load 6.3s to 2.7s, 19…
Read →17 Oct 2026
What to Put in a Website Rebuild Brief
A practical UK checklist for briefing a web agency: the jobs the site must do, audiences, content, integrations, performance and how you will measure…
Read →17 Oct 2026
Website Accessibility Basics for UK Service Businesses
A plain guide to website accessibility for UK service businesses: what it means, whether you have legal duties, and the first steps to make…
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