Field notes.
Practical writing on building software, websites and getting found, for growing businesses that want every enquiry answered and every job booked.
25 Aug 2026
Why a Slow Website Quietly Loses Booked Work
A slow website costs service businesses real enquiries. Here is how page speed and Core Web Vitals shape whether a visitor books, and what…
Read →20 Aug 2026
A Business Owner’s Guide to Google Search Console
A plain-English Google Search Console guide for UK service business owners. See which searches bring you enquiries, fix indexing problems, and turn SEO performance…
Read →18 Aug 2026
Designing a Service Website Around the Next Customer Action
A practical guide to service website conversion: design the enquiry journey around the next customer action so more visitors turn into booked jobs.
Read →13 Aug 2026
A Practical AI Use Policy for a Small Team
A plain, one-page AI policy template for UK small teams: approved tools, handling customer data, who checks outputs, and when to escalate. Written to…
Read →11 Aug 2026
How to Find the Best Workflow to Automate First
Not sure what to automate first? Run a simple workflow automation audit to find the one repetitive, slow or error-prone process worth fixing first.
Read →4 Aug 2026
When an AI Lead Assistant Should Hand Over to a Human
A practical guide for UK service businesses on where an AI lead assistant stops and a person steps in, covering sensitive, complex and high-value…
Read →30 Jul 2026
Handling Out-of-Hours Enquiries Without a Night Shift
How UK service businesses can capture, qualify and route out-of-hours enquiries in the evenings and at weekends, without hiring a night team.
Read →28 Jul 2026
Moving from Spreadsheets to a CRM Without Losing the Plot
A calm, step-by-step guide to spreadsheet to CRM migration for UK service businesses: how to move customer data safely without losing history or breaking…
Read →23 Jul 2026
WhatsApp Business Platform vs the Free App for Enquiries
Free WhatsApp Business app or the WhatsApp Business Platform? A plain guide for UK service businesses on which one handles your enquiries and keeps…
Read →21 Jul 2026
Writing Service Content That AI Answers Can Cite
How UK service businesses can write content that gets picked up and cited by AI answers. Practical answer engine optimisation, grounded in Google and…
Read →Stop losing enquiries.
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