Field notes.
Practical writing on building software, websites and getting found, for growing businesses that want every enquiry answered and every job booked.
10 Jul 2026
Local SEO for UK Service Businesses: Getting Found Nearby
A plain guide to local SEO for UK service businesses. Rank in the map pack, win nearby enquiries, and turn searches into booked jobs.
Read →7 Jul 2026
Generative-Engine Optimisation: Getting Cited in AI Answers
Generative-engine optimisation (GEO) is how you get your business cited when people ask ChatGPT, Gemini and Copilot. Here is what it is and how…
Read →15 May 2026
How a Catering Firm Stopped Losing Enquiries
A UK catering and events company was losing event enquiries in the gap between the form and the reply. Here is what changed, and…
Read →8 May 2026
Choosing Dental Practice Software in the UK 2026
What dental practice management software does, what to look for in 2026, and the front-of-house gap that loses UK practices new patients.
Read →30 Apr 2026
Best Aesthetic Clinic Software With Marketing 2026
Which aesthetic clinic software has built-in marketing features, what they actually cover, and the gap most leave wide open in 2026.
Read →20 Apr 2026
Why Event Enquiries Go Cold Before You Reply
A wedding or party enquiry rarely waits around. Here's why catering and events leads go quiet, and what the delay is costing your diary.
Read →9 Apr 2026
Comment-to-DM Automation for UK Clinics
How to set up comment-to-DM automation on Instagram for a UK clinic, framed around real enquiries: consults, price lists and bookings.
Read →31 Mar 2026
How to Answer Every Enquiry Without Hiring
A practical way to reply to every call and message in seconds, without adding a receptionist or a rota you cannot really afford.
Read →18 Mar 2026
A WhatsApp Booking System for Clinics, Explained
What a WhatsApp booking system actually does for a UK clinic, what it replaces, and why most enquiries are won or lost on this…
Read →4 Mar 2026
How to Market an Aesthetic Clinic in the UK
A practical guide for UK clinic owners: where aesthetic clinic enquiries really come from, and why most are lost before marketing gets the blame.
Read →Stop losing enquiries.
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