Manufacturing website design for companies that sell on specification.
Websites for manufacturers and exporters, built around the specifications, drawings and documents buyers compare. We also run the search, technical content and Google Ads that bring those buyers to the site.
Buyers arrive with a requirement in mind.
An industrial buyer usually reaches your site with a requirement already written down: a capacity, a footprint, a power supply, a vehicle size. The site that wins the enquiry is the one that lets them check it against your figures without picking up the phone.
We build a page for each product line, with your published specification in tables search engines can read, the datasheets and drawings beside it, and an enquiry form that asks for what your sales team needs to quote.
Exporters also need the site to work for buyers in other countries. We work in English and Turkish, and build bilingual sites that open in the visitor's language.
What a manufacturing website includes.
- Product and specification pages
- One page per machine or product line, with the figures from your own datasheets in tables and Product and breadcrumb structured data.
- Downloads and reference documents
- Datasheets, brochures and reference PDFs attached to the product they belong to.
- Enquiry forms by type
- Separate routes for a quote, a distributor application or a partnership, each asking for the fields that enquiry needs and each delivered to the right inbox or CRM.
- Search and technical content
- Pages structured around the terms buyers use, and technical articles researched and published on a schedule.
- Google Ads
- Search campaigns split by product line, ads written from your published specifications, and conversion tracking that counts a sent enquiry.
Europe Makine.
Europe Makine makes car, heavy-vehicle and rail wash systems and sells them in the US, including as turnkey wash sites. We rebuilt europemakine.com with a page for each vehicle class and machine, specification tables taken from the company's own datasheets and drawings, downloadable reference documents, and enquiry forms for quotes, distributors and franchise partners that feed its CRM. We publish its technical articles on a schedule and rebuilt its Google Ads search campaigns around three product lines. We also built a bilingual Turkish and English site for Borex, which supplies manganese dioxide and water-treatment filter media to industrial buyers.
Questions, answered.
What should a manufacturing website include? +
A page for each product line with its specification, the datasheets and drawings buyers ask for, evidence of installations or projects, and an enquiry form that collects what you need to quote. Contact details should be easy to find from every page.
Can you put our technical data on the site without retyping it all? +
Yes. We work from your datasheets, drawings and existing site, and keep each specification in one place, so a change appears on every page that uses it.
Do you work as a manufacturing marketing agency as well? +
Yes, for the marketing that runs through the website: search, technical content and Google Ads. For Europe Makine we run the site, the articles and the ads oversight together, so the campaigns land on pages built for them.
Can the site sell to buyers abroad? +
Yes. We build for exporters and can serve English and Turkish versions that open in the visitor's language. Copy in any other language is checked by a native speaker before it goes live.
Can enquiries go straight into our CRM? +
Yes. Each form can post to your CRM or a sales inbox with the enquiry type and fields already filled in. Europe Makine's quote, distributor and franchise enquiries arrive in its CRM this way.
Related services.
Tell us about your product range.
Send us your current site and a datasheet, and we will show you how the product pages would work.