A Google Ads management agency for small businesses.
Kilij is a PPC agency in Colchester, Essex. We build and run Google Search campaigns for small businesses: the keywords, the negative keywords, the ads, and the conversion tracking that shows which clicks became enquiries.
How we run an account.
An account starts with tracking. We check that Google Ads records a conversion when an enquiry is actually sent, and repair the tag before any budget changes. Bidding can only learn from the conversions the account receives.
Then the structure. We group keywords by product into tight ad groups, start on exact match with manual bidding on Google Search only, and build negative keyword lists that keep searches with the wrong intent out. Automated bidding and broader matching come in once the account records a steady run of real enquiries.
Each ad points to the page that answers the search. We build websites as well, so when a landing page is holding an ad back, we can rebuild the page.
What management covers.
- Conversion tracking
- Google Ads conversions set to fire on a successful enquiry through Google Tag Manager, with phone and email taps kept as secondary actions and consent mode respected.
- Keyword research and structure
- Keywords chosen from search data and grouped by product into campaigns and ad groups, each campaign with its own daily budget.
- Negative keywords
- Shared, campaign and ad-group negative lists that block searches for products and services you do not sell.
- Ads and assets
- Responsive search ads, sitelinks, callouts and images written for each ad group.
- Account settings
- Search Partners, AI Max and auto-applied recommendations reviewed and kept off until the account has the conversion data to support them.
- Landing pages
- Pages built or fixed so each ad lands on the content that matches the search.
Europe Makine.
Europe Makine makes car wash, heavy-vehicle and rail wash systems and sells them in the United States. We rebuilt its Google Ads account into three Search campaigns with eight ad groups, 58 exact-match keywords, 206 negative keyword entries and eight ads, all at Excellent ad strength. The enquiry conversion now fires on the form confirmation page. The new campaigns went live on 29 September 2026, with the old ones paused at the switch.
Questions, answered.
What does a Google Ads management agency do? +
A Google Ads management agency builds and runs your paid search campaigns: it chooses the keywords and negative keywords, writes the ads, sets bids and budgets, and tracks which clicks turn into enquiries. Kilij also builds the landing pages the ads point to.
Is Google Ads worth it for a small business? +
Google Ads can work for a small business when each click lands on a relevant page and the account records real enquiries as conversions. We keep new accounts on exact-match keywords and manual bids, so the budget goes on searches that match what you sell.
Do you work with businesses in Essex? +
Yes. Kilij is based in Colchester, Essex, and runs Google Ads accounts for businesses wherever their customers are, including a machinery maker selling across the United States.
Can you take over our existing Google Ads account? +
Yes. We review every existing keyword and campaign, build the replacement campaigns paused alongside the old ones, and switch over once you approve, so the old setup stays in the account as the fallback.
Why start with exact match and manual bidding? +
Exact match and manual bidding keep spend on the searches you chose while the account has little conversion data. Automated bidding and broad matching rely on that data, so we revisit them once the account records a steady run of real enquiries.
Do we need to change our website to run ads? +
Often only the tracking needs fixing, and that happens in Google Tag Manager and Google Ads without touching the site's code. If a landing page does not match the ad, we can rebuild it, because we build websites too.
Related services.
Get your Google Ads account reviewed.
Tell us what you sell and where your customers are, or give us access to your current account, and we will tell you what we would change first.