Google Ads.
Google Ads for small businesses, run from Colchester, Essex: Search campaigns, the landing pages they point to, and conversion tracking that shows which clicks became enquiries.
A Google Ads budget leaks in three places. Ads show to people searching for things you do not sell. Clicks land on pages that do not answer the search. The conversion tag counts a map or contact click instead of a sent enquiry, so bidding learns from the wrong signal. We work on all three together: the campaigns, the pages and the tracking.
What we build.
Search campaigns
Keywords chosen from search data and grouped by product into campaigns and ad groups, each campaign with its own daily budget.
Negative keyword lists
Shared, campaign and ad-group lists that keep out searches for products and services you do not sell.
Ads and assets
Responsive search ads, sitelinks and callouts written for each ad group.
Conversion tracking
A conversion recorded when an enquiry is actually sent, set up in Google Tag Manager with consent mode respected.
Landing pages
Pages built or fixed so each ad lands on the content that answers the search, by the team that builds our websites.
How it works.
We map your enquiries
We learn how work reaches you and where it leaks, so what we build fits how you actually operate.
We build it in code
Set up around your tools and tone, and shown to you working on real examples before it goes live.
It runs, and we improve it
It works day and night, and we keep tuning it and adding to it as you grow.
What changes for you.
Spend on the right searches
Exact keywords and negative lists keep the budget on searches that match what you sell.
Enquiries counted properly
Bidding learns from the enquiries you actually receive.
Ads and pages from one team
The people who write your ads also build the pages they point to, and can run your SEO from the same keyword list.
Questions, answered.
What does a PPC agency do? +
A PPC agency runs your pay-per-click advertising. Kilij runs Google Search ads: we choose the keywords and negative keywords, write the ads, set budgets and bids, and track which clicks become enquiries.
Who do you run Google Ads for? +
Small businesses, and companies selling beyond their home market. We are based in Colchester, Essex, and target campaigns at wherever your customers are: a radius around a town, a county or another country. One account we rebuilt sells car, heavy-vehicle and rail wash systems across the United States.
Which campaigns do you run? +
Google Search campaigns. New accounts start on Google Search only, with exact-match keywords and manual bids, and widen once the account records a steady run of real enquiries.
How do you measure whether the ads work? +
By enquiries. A conversion fires when someone sends your enquiry form, recorded in Google Ads through Google Tag Manager, with calls and email taps kept as secondary actions.
Do you build the landing pages too? +
Yes. We build websites, so each ad can point to a page written for its search, and a page that holds an ad back can be rebuilt.
How do Google Ads and SEO work together? +
Ads bring visits from the day a campaign goes live and stop when the budget does; SEO takes longer and keeps working. We do both from one keyword list, so ads can cover the searches where your site does not rank yet.
Can you take over our current account? +
Yes. We review the existing campaigns and keywords, build the replacements paused alongside the old ones, and switch over when you approve.
More on Google Ads.
Explore the rest of the stack.
Want to see it on your enquiries?
Book a quick call and we'll show you how Google Ads would work for your business.