Law firm website design: 160% more visitors in 28 days

A family law firm in Istanbul asked us to rebuild its website. The firm publishes plain-Turkish legal explainers and works under the Turkish Bar Association’s advertising rules, so the site could not advertise. It had to be found. In the 28 days to 21 October 2026, unique visitors rose 160% on the 28 days before, search clicks rose 42% and one article passed 7,000 views.

At a glance.

The problem: years of answers that search could not read.

The firm had hundreds of articles answering the questions clients search for. The old build hid them. Every image rendered as a blank placeholder, the practice pages linked to a missing address, and only around six pages and 30 articles were indexed. The old site scored 62 on mobile and 44 on desktop in Lighthouse.

A Turkish lawyer’s website cannot use superlatives, comparisons or promotional titles. Any growth had to come from structure, speed and useful content. That is the position most regulated practices are in, and it shaped every decision on this job.

What changed.

• A faster site on a clean build. The site moved to the WordPress stack we use for law firm websites and went live on 2 July 2026, with every page rebuilt and every existing article carried across. Lighthouse went from 62 to 95+ on mobile.
• Practice pages written to be found. Fifteen practice-area pages, 34 of the firm’s pages extended with 116 new sections and 186 answered questions, and a homepage that names the firm’s main field and city in the words clients use.
• An address structure that follows the subjects. On 19 October 2026 all 256 articles moved under subject archives at /blog/<subject>/. Every old address answers with one permanent redirect. Our check passed 280 of 280.
• A cleaner index. 350 thin tag archives taken out of the index, 27 missing meta descriptions written, 79 links added inside the article text, related articles under every post.
• Publishing that does not stop. An engine picks the next topic from a keyword queue, writes and checks the article and files it under its subject, three times a day. Each one is checked for keyword use, citations and images before it goes out.

Results.

• +160% visitors in 28 days. Site Kit, the 28 days to 21 October 2026 against the 28 days before: 13,000 unique visitors.
• +42% search clicks, +46% impressions. Same window: 6,400 clicks from 626,000 impressions in Google Search.
• 7,000+ views on one article. An inheritance-law article republished at its new address on 18 October drew 6,092 views there and 1,240 at its old address. Most of the visitor rise came from it, peaking at 5,036 visitors on 19 October.
• Growth before the restructure too. Search Console, the 28 days to 3 October 2026 against the 28 before: clicks 4,030 to 5,230, impressions 407,000 to 518,000.
• +40% ranking keywords. Semrush, organic keywords in Turkey: 2,599 in June 2026, the month before launch, to 3,627 on 20 October 2026.
• 150+ articles published since go-live, counted from the site’s own records on 21 October 2026.
• Speed. Lighthouse performance 62 to 95+ on mobile and 44 to 95+ on desktop.

Who this is for.

Law firms, clinics and other regulated practices whose website cannot advertise but has to be found. The same approach applies if:

• your site holds years of articles that search engines cannot reach
• your practice pages do not say what you do and where, in the words clients type
• you need to move to a new site without losing the addresses you already rank for

The service is described on our website design for law firms page. The move follows our SEO migration method, and the search work is our SEO in Turkey programme.

Next step.

Book a call and send us your website address. We will tell you what we would change first.