A flooring contractor in Ankara lays epoxy, epoxy terrazzo and polyurethane concrete floors for factories, hospitals, shopping centres, mosques and defence sites, in Turkey and abroad, and had a 2014 website that showed none of it. We replaced it with a site in Turkish and English built for search, and set up a Turkish blog behind it. On mobile the homepage now loads in 2.7 seconds against 6.3 before, and every one of the 19 old addresses redirects to its new page.
At a glance.
| Client | A flooring contractor, Ankara |
| Sector | Construction: epoxy, terrazzo and polyurethane floors |
| Market | Turkey, plus main contractors and specifiers abroad |
| Live since | 20 October 2026 |
| Service | Construction website design in Turkish and English, website migration, SEO, blog |
The problem: a strong record on a website from 2014.
The contractor’s reference list runs to 23 epoxy terrazzo jobs, including an airport in Sint Maarten, the Galataport cruise port and Çamlıca Camii, and industrial clients such as MAN Türkiye and Aselsan. The website’s references page stopped at 2016. Its security certificate had expired, so browsers warned visitors away. The phone number could not be tapped on a mobile, the Turkish pages told browsers they were English, and the homepage weighed 4.66 MB. In search, the firm was outside Google’s top 30 for “epoksi zemin kaplama”, the market’s largest term at 12,100 searches a month.
What changed.
- One page per floor system, aimed at national search. Ankara searches for epoxy flooring are small. The demand is in national terms, so the Turkish site has 14 floor system pages of at least 2,500 words each, with answered questions marked up for search engines.
- An English site for the people who specify. Large terrazzo jobs are specified by architects and won through main contractors, so the English site speaks to them and uses the contractor’s projects abroad as the evidence.
- Proof on the page. Eight project pages with the contractor’s own photographs, a references page and a looping video of floor preparation.
- Nothing lost from a 13-year-old domain. The domain was kept and each of the 19 old addresses redirects to its new page. Our redirect check passed all 112 cases on launch night.
- A site that works on a phone. Tap-to-call on every page, a valid certificate, and the homepage down from 4.66 MB to 841 KB.
- A blog from day two. Daily Turkish articles across six floor topics from a bank of 42 researched subjects, each approved before it goes out.
Results.
- Speed: 65 to 95+. Lighthouse mobile performance, old site on 15 October 2026, new site on 21 October 2026.
- Mobile load time: 6.3s to 2.7s. Largest contentful paint on mobile, same runs.
- Page size: 4.7 MB to 0.8 MB. Same runs.
- 19 old URLs redirected, none lost.
- 35 pages in Turkish and English, counted from the live site on 21 October 2026.
The site went live on 20 October 2026. Search figures will be added once the first months of Search Console data are in.
Who this is for.
Contractors and specialist trades with strong projects and a website that does not show them. The same approach applies if:
- your references stop years before your best work
- your buyers at home search in one language and your specifiers abroad in another
- you are outside the top 30 for the term your whole market searches
The service is described on our website design for builders and construction firms page. The two-language build is our bilingual websites for Turkish companies service, and the search work is our SEO in Turkey programme.
Next step.
Book a call and send us your project list. We will tell you which jobs your website should be leading with.