Field notes.

7 Jul 2026

Generative-Engine Optimisation: Getting Cited in AI Answers

Generative-engine optimisation (GEO) is how you get your business cited when people ask ChatGPT, Gemini and Copilot. Here is what it is and how…

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15 May 2026

How a Catering Firm Stopped Losing Enquiries

A UK catering and events company was losing event enquiries in the gap between the form and the reply. Here is what changed, and…

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8 May 2026

Choosing Dental Practice Software in the UK 2026

What dental practice management software does, what to look for in 2026, and the front-of-house gap that loses UK practices new patients.

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30 Apr 2026

Best Aesthetic Clinic Software With Marketing 2026

Which aesthetic clinic software has built-in marketing features, what they actually cover, and the gap most leave wide open in 2026.

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20 Apr 2026

Why Event Enquiries Go Cold Before You Reply

A wedding or party enquiry rarely waits around. Here's why catering and events leads go quiet, and what the delay is costing your diary.

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9 Apr 2026

Comment-to-DM Automation for UK Clinics

How to set up comment-to-DM automation on Instagram for a UK clinic, framed around real enquiries: consults, price lists and bookings.

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31 Mar 2026

How to Answer Every Enquiry Without Hiring

A practical way to reply to every call and message in seconds, without adding a receptionist or a rota you cannot really afford.

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18 Mar 2026

A WhatsApp Booking System for Clinics, Explained

What a WhatsApp booking system actually does for a UK clinic, what it replaces, and why most enquiries are won or lost on this…

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4 Mar 2026

How to Market an Aesthetic Clinic in the UK

A practical guide for UK clinic owners: where aesthetic clinic enquiries really come from, and why most are lost before marketing gets the blame.

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