Law firm website migration: 219 URLs redirected, traffic up 15%

An Istanbul law firm with eleven practice areas and two offices asked us to replace a slow, tangled website without losing a single article. We rebuilt the site, switched it over on 6 October 2026 with the old content carried across intact, and on 19 October filed every article under its practice area at a new address. Every one of the 219 old addresses redirects. Semrush estimates the firm’s search traffic in Turkey is up 15% since launch.

At a glance.

The problem: years of articles that readers could not reach.

The old site had grown to 228 addresses on a page builder. Its articles sat in one category, reachable only through the archive and the previous and next links. Of the 112 addresses worth keeping, 87 could not be reached from the menus or from links in the text, 20 had no links pointing at them at all, and 83 sat four or five clicks from the homepage. The sitemap pointed at a page that did not exist.

Search Console showed the cost. Monthly clicks had fallen from a peak of 480 in December 2025 to between 150 and 220. On Lighthouse the old site scored 56 on mobile, where the main image took 21.4 seconds to appear.

What changed.

• Nothing lost in the move. 114 articles, 7 pages, 11 practice-area pages and 8 team profiles carried across. 132 of 140 pages match the old wording word for word and the rest match at 97% or more. The switch happened on the firm’s existing host with the old site kept ready to restore.
• Every old address answers. 219 old addresses redirect once to the new page, or return a 410 where a page was deliberately retired. Our redirect check passed on all 127 articles and the sitemap check listed 165 addresses with no failures.
• Every article within three clicks. A footer listing all eleven practice areas, breadcrumbs, a hub on each practice page, six related articles under every post and author links. Pages with no inbound links fell from 20 to none.
• Articles filed by practice area. On 19 October 2026 each article moved to /blog/<practice-area>/, with its own archive and introduction. New articles are filed automatically.
• Practice pages that answer the first question. Eight practice-area pages of 980 to 1,360 words in Turkish, each opening with the court, any mandatory mediation, the deadlines and the governing law.
• Measurement from day one. Analytics disclosed in a cookie notice, and a separate event for every WhatsApp click, recorded by its place on the page.

Results.

• +15% estimated search traffic. Semrush organic traffic estimate for Turkey: 108 in September 2026, the month before launch, to 126 on 20 October 2026. This is an estimate, not a Search Console reading.
• 219 old URLs redirected, none lost. Checked after the move with no failures.
• Reach within the site. Every article is now within three clicks of the homepage, down from as many as five, and no page is left without inbound links.
• Speed. Lighthouse performance 56 to 95+ on mobile and 62 to 95+ on desktop.
• 15+ articles published since launch on 6 October 2026, counted from the site’s own records on 21 October 2026.

Who this is for.

Law firms and professional practices that need a new website without losing what the old one earned. The same approach applies if:

• your articles are buried in one archive and most of them have no links pointing at them
• your search clicks have been falling for months and nobody can say why
• you are worried a redesign will cost you the addresses you already rank for

The service is described on our website design for law firms page. The move follows our SEO migration method, and new articles are published through our platform with the firm’s approval.

Next step.

Book a call and send us your website address. We will tell you how many of your pages are unreachable today and what we would change first.